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	<title>Launch Blog</title>
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	<lastBuildDate>Tue, 15 May 2012 09:03:04 +0000</lastBuildDate>
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		<title>What a llama drama! Llama backs Chelsea to triumph in Champions League Final</title>
		<link>http://www.launchgroup.co.uk/blog/2012/05/what-a-llama-drama-llama-backs-chelsea-to-triumph-in-champions-league-final/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/05/what-a-llama-drama-llama-backs-chelsea-to-triumph-in-champions-league-final/#comments</comments>
		<pubDate>Tue, 15 May 2012 09:03:04 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[all-channel pr]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Chelsea FC]]></category>
		<category><![CDATA[funny video]]></category>
		<category><![CDATA[Llama]]></category>
		<category><![CDATA[match prediction]]></category>
		<category><![CDATA[paul the octopus]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Roberto Di Matteo]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1457</guid>
		<description><![CDATA[Move over Paul the Octopus, there’s a new match-predicting animal in town. Fancy a flutter on this weekend&#8217;s Champions League final? Why not follow the Llama? A Llama at Ashdown Llama Park in East Sussex is being tipped as the next match-predicting phenomenon after successfully calling the result of this month’s FA Cup final and [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/05/what-a-llama-drama-llama-backs-chelsea-to-triumph-in-champions-league-final/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Launch ♥s Soho</title>
		<link>http://www.launchgroup.co.uk/blog/2012/05/launch-%e2%99%a5s-soho/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/05/launch-%e2%99%a5s-soho/#comments</comments>
		<pubDate>Fri, 04 May 2012 16:09:45 +0000</pubDate>
		<dc:creator>Kitty</dc:creator>
				<category><![CDATA[Launch Life]]></category>
		<category><![CDATA[All Channel]]></category>
		<category><![CDATA[all-channel pr]]></category>
		<category><![CDATA[Frith Street]]></category>
		<category><![CDATA[Henry VIII of England]]></category>
		<category><![CDATA[Karl Marx]]></category>
		<category><![CDATA[King Henry]]></category>
		<category><![CDATA[launch group]]></category>
		<category><![CDATA[london pr agency]]></category>
		<category><![CDATA[Soho]]></category>
		<category><![CDATA[soho pr agency]]></category>
		<category><![CDATA[Soho Square]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[William Blake]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1448</guid>
		<description><![CDATA[Hello Soho! My name&#8217;s Kitty Hennessy. Nice to see you again. Starting at Launch this week has felt like coming home – in more ways than one. I started my professional and PR life in the mighty Soho Square, just around the corner from Launch Towers in Archer Street W1. It got me thinking as [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/05/launch-%e2%99%a5s-soho/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why this mayoral election has left me unfulfilled and uninspired (or, where’s the social media?)</title>
		<link>http://www.launchgroup.co.uk/blog/2012/05/why-this-mayoral-election-has-left-me-unfulfilled-and-uninspired-or-wheres-the-social-media/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/05/why-this-mayoral-election-has-left-me-unfulfilled-and-uninspired-or-wheres-the-social-media/#comments</comments>
		<pubDate>Thu, 03 May 2012 08:41:58 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#londonelects]]></category>
		<category><![CDATA[Boris]]></category>
		<category><![CDATA[Boris Johnson]]></category>
		<category><![CDATA[General Election]]></category>
		<category><![CDATA[Jimmy Fallon]]></category>
		<category><![CDATA[Ken Livingstone]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1440</guid>
		<description><![CDATA[So it’s d-day today for the London mayoral candidates. The culmination of months of blood, sweat and tears to decide the direction of London for the next four years. Quite exciting really isn’t it? Well, not if you take a straw poll of the Launch office. There is a significant portion of people who aren’t [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The prince, the princess and the poppy</title>
		<link>http://www.launchgroup.co.uk/blog/2012/04/the-prince-the-princess-and-the-poppy/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/04/the-prince-the-princess-and-the-poppy/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 17:04:00 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Duke and Duchess of Cambridge]]></category>
		<category><![CDATA[Kate Middleton]]></category>
		<category><![CDATA[Price William]]></category>
		<category><![CDATA[Scott]]></category>
		<category><![CDATA[Scott-Amundsen Centenary Race]]></category>
		<category><![CDATA[The Royal British Legion]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1432</guid>
		<description><![CDATA[Much excitement at Launch Towers this week as the teams behind the inspiring Scott-Amundsen Centenary Race to the Pole recreation met TRH Duke and Duchess of Cambridge. Earlier this year the five team members completed their arduous trek, covering 920 miles in the process. Incredibly, the Scott team reached the South Pole 100 years to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Two minutes on – Murdoch, #Leveson and the mapping of history</title>
		<link>http://www.launchgroup.co.uk/blog/2012/04/two-minutes-on-murdoch-leveson-and-the-mapping-of-history/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/04/two-minutes-on-murdoch-leveson-and-the-mapping-of-history/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:50:31 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[media relations]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Jeremy Hunt]]></category>
		<category><![CDATA[Leveson Inquiry]]></category>
		<category><![CDATA[Lisbeth Salander]]></category>
		<category><![CDATA[Murdoch]]></category>
		<category><![CDATA[News International]]></category>
		<category><![CDATA[News of the World]]></category>
		<category><![CDATA[Newsnight]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1416</guid>
		<description><![CDATA[I’m sure I’m not alone in this, but I have been absolutely transfixed by the whole Leveson Inquiry. For someone who is obsessed by and works in the media, it has shone a light on some of its more nefarious dealings (not something we’ve had anything to do with here at Launch). At times it [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/04/two-minutes-on-murdoch-leveson-and-the-mapping-of-history/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to&#8230;get started with a social media audit</title>
		<link>http://www.launchgroup.co.uk/blog/2012/04/how-to-get-started-with-a-social-media-audit/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/04/how-to-get-started-with-a-social-media-audit/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 17:19:05 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[All Channel]]></category>
		<category><![CDATA[all-channel pr]]></category>
		<category><![CDATA[Audit]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[social media audit]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1399</guid>
		<description><![CDATA[One of the most common questions we get asked as digital consultants at Launch is, as We Are Social noted this week, &#8216;Where should we start with social media?&#8217; There&#8217;s no quick and easy answer, as every company&#8217;s challenges and opportunities. However, for complete newbies (newcomers), a social media audit is a great place to [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/04/how-to-get-started-with-a-social-media-audit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pinterest: The Launch Group Guide</title>
		<link>http://www.launchgroup.co.uk/blog/2012/03/pinterest-the-launch-group-guide/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/03/pinterest-the-launch-group-guide/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 11:33:16 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[all-channel pr]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[All Channel]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[launch group]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods Market]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1386</guid>
		<description><![CDATA[&#160; Pinterest is a social network that has been creating a lot of interest online in recent months, but what exactly is it and how does it differ from old favourites Facebook and Twitter? Take a look at our handy need-to-know guide below, and then look up Launch Group’s very own Pinterest page! What is [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/03/pinterest-the-launch-group-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A voice for TV</title>
		<link>http://www.launchgroup.co.uk/blog/2012/03/a-voice-for-tv/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/03/a-voice-for-tv/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 09:09:04 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Britain's Got Talent]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[The Voice]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1375</guid>
		<description><![CDATA[When I saw the headline Simon Cowell Confronts Brick-Wielding Intruder in London Home, I assumed Jessie J had drastically misinterpreted the scale of the ‘battle’ between Britain’s Got Talent and The Voice UK. As it turns out, it wasn’t the aggressively-fringed pop starlet but merely an “overzealous fan”. To someone as used to facing down [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/03/a-voice-for-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Return of Mad Men, or, the All-Pervasive Marketing Power of Hype</title>
		<link>http://www.launchgroup.co.uk/blog/2012/03/the-return-of-mad-men-or-the-all-pervasive-marketing-power-of-hype/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/03/the-return-of-mad-men-or-the-all-pervasive-marketing-power-of-hype/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 18:16:03 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[all-channel pr]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[All Channel]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[Don Draper]]></category>
		<category><![CDATA[Draping]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Mad Men Yourself]]></category>
		<category><![CDATA[Matthew Weiner]]></category>
		<category><![CDATA[Sky Atlantic]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1359</guid>
		<description><![CDATA[Friends and colleagues haven’t been able to escape me talking about Mad Men recently. I’m EXTREMELY excited about season five kicking off on Sky Atlantic on March 27th. It’s the best show on TV at the moment, and not just because it resonates so strongly with people like me who are in the business of [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/03/the-return-of-mad-men-or-the-all-pervasive-marketing-power-of-hype/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>first impressions from a Launch newbie</title>
		<link>http://www.launchgroup.co.uk/blog/2012/03/first-impressions-from-a-launch-newbie/</link>
		<comments>http://www.launchgroup.co.uk/blog/2012/03/first-impressions-from-a-launch-newbie/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 16:36:50 +0000</pubDate>
		<dc:creator>David C</dc:creator>
				<category><![CDATA[all-channel pr]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ed Stafford]]></category>
		<category><![CDATA[tesco]]></category>
		<category><![CDATA[Together for Trees]]></category>

		<guid isPermaLink="false">http://www.launchgroup.co.uk/blog/?p=1351</guid>
		<description><![CDATA[I’ve been to Tesco loads of times. Seriously. I’m not bragging, but I mean loads and loads of times. In fact, I’ve been so many times I know that if you were to live your life sequentially, rather than chronologically, then the time spent in Tesco would take up a 64 day stretch. That’s bonkers [...]]]></description>
		<wfw:commentRss>http://www.launchgroup.co.uk/blog/2012/03/first-impressions-from-a-launch-newbie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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