Is one of your new year’s resolutions to be working at a ‘PR Week Best Place to Work’ agency, implementing exciting client campaigns for the likes of Tesco, BP, Capital One, Disney & The Royal British Legion, with an incredible bunch of like-minded people -  then look no further!

Launch Group is recruiting for brilliant consumer Group Account or Account Directors, Consumer Account Managers, Corporate Account Execs and Graduates to work across our all-channel accounts.  You will be results-minded, have a love of media relations, and have experience working at well-known agencies on big, well-known brands and have a passion to be part of an exciting, growing agency.

Please send your CV to cvs@launchgroup.co.uk and we look forward to a very Happy New Year with you.

This week the accumulation of months of hard work finally came to a head with BP Ultimate’s Fuel Efficiency Challenge (a PR and Experiential initiative challenging journalists to take our world-first Green Driving Test). The premise was simply this: take the Green Driving Test onto public roads and show members of the public and the media how BP Ultimate can ‘take you further.’ Our fleet of cars went to all four corners of London to teach people just how exactly they could potentially save hundreds of pounds a year on their fuel bill – just by changing the way they drive.

My favourite part of the event was being joined by Ian from Millbrook – we visited London City Airport to show several members of staff different methods of improving their fuel economy, and also demonstrated how BP Ultimate cleans your engine as you drive, as well as improving performance. Advanced fuel isn’t just for race cars!

When I was asked to write a blog about all things experiential I have to admit I had a moment of panic!  How do I communicate through the art form they call the written word, isn’t that what the PR people are paid to do?!  Why can’t I just upload a funky video of me running around at an event like a man possessed?

Mmm… here we go…

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The second half of 2008 saw a major first for Launch Group; the BP team made a TV show. A proper, real life, find it in the TV listings TV show.

‘Drive Greener and Save Money with Quentin Willson’ aired throughout August on Sky TV and saw 5 members of the public take their Green Driving Tests and show the nation how they could ‘Drive Greener and Save Money’!
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