When I was asked to write a blog about all things experiential I have to admit I had a moment of panic! How do I communicate through the art form they call the written word, isn’t that what the PR people are paid to do?! Why can’t I just upload a funky video of me running around at an event like a man possessed?
Mmm… here we go…
When I first started working in PR, working with a high end champagne brand was one of my aspirations, so when the opportunity arose to work for Moët & Chandon I was ecstatic! I had images of sipping chilled glasses at London Fashion week adorned with a Louis Vuitton handbag…
Moët was opening the Atelier Moët, the UK’s first pop up champagne boutique where customers could have their bottles of Moët encrusted with Swarovski crystals. Charlotte, the assistant on the account set about personalising what felt like hundreds of bottles of varying complexity:
‘Christian’
difficultly level 4
nine letters
‘Pumpbling 2008’
difficulty level 6
lots of letters and a strange message
‘Market Kitchen’
difficulty level 7
unhinging a giant Jeroboam box,trying to move the huge bottle, put letters on straight and then having to carry it up seven flights of stairs – it wasn’t a fun experience
‘Night with Nick’
difficult level 8
too many letters, three rows of words and we were running out of ’n’s at this point too
One of my favourite projects so far during my time at Launch has to be Chivas Studio UK, our three day event extravaganza!
I loved this project for many reasons, especially because of the amazingly interesting people we got to meet and work alongside throughout. Take Fashion Designer Todd Lynn for instance. He collaborated with us to produce a stunning limited edition Pewter hip flask with his trade mark gothic edgy appeal marked by a raised dagger through the middle of the design. Having worked closely with Todd throughout its creation, I really felt I had a part to play in its final production and must admit I felt more than a tad proud when I saw it exhibited for the first time in the stunning venue, One Marylebone Road!
In addition to Todd, Alexander McQueen, the de Villeneuve sisters and Jefferson Hack, we also worked closely with the London College of Fashion who provided some amazing photography for the event. Having always fancied trying my hand at photography, it was really awe inspiring to see some of the most up and coming fashion photographers in action.
Try your hand at landing our very own Launch space rocket as smoothly as possible. Warning – it’s addictive!
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