brief:
help put BDO's Retail practice on the radar of opinion-forming retailers and journalists
develop a major piece of leadership collateral alongside the firm's Press Office and Verdict
develop spokesperson status for BDO's Head of Retail
challenges:
a crowded marketplace full of well-established professional service 'pundits'
a little known retail practice
our clients were amongst recent High Street casualties
strategy:
- seeding the findings of the 'Survivability' report to broadsheet retail pages
- introducing BDO's Head of Retail to key opinion forming journalists across the city, news and broadcast media
results:
- relationships established with key opinion-forming press
- coverage highlights included The Today Programme, Wake Up To Money, The Times, Daily Telegraph and The Independent
- 12 new clients
