Our brief over the last seven years of working with Butlins has been to drive news coverage for the UK's favourite holiday company and to challenge both media and consumer perceptions.  Far removed from its 'Hi-de-hi' image, we've launched the brand's first '5 star' Resort hotel, unveiled Butlins Timeshare, introduced sushi to the Resorts and, last summer, launched its first ever spa hotel.  The stunning coverage we've generated has firmly moved Butlins into the 21st century and driven significant sales revenue for the brand.

Please click on a case study below to see the type of work we have done for Butlins: