Possibly the most magical place on earth - Walt Disney World, Florida - appointed Launch Group to drive widespread awareness of the theme park in the UK.
The brief led to one of our most magical campaigns to date: the world-first search to find a UK village, town or city to be twinned with the famous park in Orlando.
Generating almost 700 pieces of coverage with TV highlights including the opening story on 'Friday Night with Jonathan Ross', where the show's celebrity guests campaigned for their hometowns to be twinned, the coveted 'and Finally' on 'ITV News at Ten' and 'BBC Breakfast', the campaign was responsible for one of those rare, but beautiful, "water-cooler" moments.
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