Our Corporate team was hired by BDO Stoy Hayward to help put the company's Retail practice on the radar of opinion-forming retailers and journalists.
 
Working to showcase the considerable mid-market insight of BDO Stoy Hayward's Retail team, we developed a major piece of thought leadership collateral and targeted the findings of the report to Monday's broadsheet retail pages as a 'Survivability Index'. Generating major media coverage, the piece acted as a major call to action from retailers, with some of the UK's most famous high street names putting calls in to the agency to ask why they'd not been included in the study!

We also promote BDO's monthly retail trend forecaster, the High Street Sales Tracker, to the national business press.  As well as getting the report in the business pages, we secure broadcast slots for the firm's head of retail and wholesale to showcase his credentials as an expert commentator on the retail sector.

Please click on a case study below to see the type of work we have done for BDO: