More miles per tank, lower C02 emissions and more power are all good reasons to spend a little more on filling up with an Advanced Fuel like BP Ultimate.  But persuading drivers to invest in high quality fuel has never been more challenging.  We have helped put BP at the forefront of the 'greener driving' agenda through a wave of exceptionally positive media coverage.  And our integrated experiential and social media programmes have taken the message direct to consumers too.

We also operate BP's integrated B2B campaign to connect with business customers through trade media and at hospitality and trade events.

Please click on a case study below to see the type of work we have done for BP: