General Mills is one of the world's largest food companies marketing some of the world's best known food brands. Launch has worked as part of General Mills' Betty Crocker 'All Agency Team' since 2010 to deliver integrated campaigns for the brand including helping Betty Crocker own Pancake Day, introducing Cupcake NPD to consumers as well as ongoing brand campaigns.

Our specific remit is the on and off-line PR, all digital work and managing the Betty Crocker facebook community.