As one of Britain's most well-known and loved brands, Tetley, has a heritage of delivering a great cuppa to thousands every day. Our brief was to raise awareness of Tetley Redbush - the market leading alternative to regular black tea - and to educate its female key target audience about the many reputed health benefits of the product. Challenged with gaining coverage on the health and beauty pages rather than the more traditional food and drink pages, we developed a media education campaign launched by a bespoke Tetley Redbush event and supported by an on-going press office. Click on the case study below to find out more: