experiential
Influence people through the media. Talk to them direct online. And convince them face-to-face: Nothing beats getting up-close and personal with the people most likely to buy into your brand or business than a really neat piece of experiential.
At Launch we subscribe to the theory of ‘permission-based experiential’, by which we mean: “We’ll give you a good reason to let us talk to you – so you’ll give us the green light to start the conversation.”
Recent experiential campaigns have ranged from giving drinkers in pubs a ‘punk’ science lesson about how beer is made to showing motorists at the Goodwood Festival of Speed why they should keep their engines sparkly clean – on the inside.
Ideally, XP strategies always have an effective media relations and social media pull too, so it’s a 360 degree approach. And everyone’s happy.
To see our full client list and the type of work we do for them, please click here.
