experiential
Different ways of engaging audiences through non-conventional 'live' techniques is how we sum up XP here at Launch.
We subscribe to the theory of 'permission-based experiential', by which we mean: "We'll give you a good reason to let us talk to you - so you'll give us the green light to start the conversation", and we use our bespoke in-house evaluation systems to demonstrate ROI.
Recent experiential campaigns have ranged from giving drinkers in pubs a 'punk' science lesson about how beer is made to showing motorists at the Goodwood Festival of Speed why they should keep their engines sparkly clean - on the inside.
Ideally, XP strategies always have an effective media relations and social media pull too, so it's a 360 degree approach. And everyone's happy.
To see our full client list and the type of work we do for them, please click here.
